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What (who) is Manufactured Imports Promotion Organization - definition

ITPO; India Trade Promotion Organization

Manufactured Imports Promotion Organization

MIPRO is a non-profit organization, established in 1978 by the joint efforts of the Japanese Government and the private sector to promote imports of foreign manufactured products by hosting exhibitions and providing a wide range of market information. MIPRO's activities are broadly classified into three categories: (a) holding imported product trade exhibitions for buyers and the general public; (b) disseminating information regarding imported products and the Japanese market; and (c) promoting sales of foreign products to Japanese consumers to promote recognition of the quality of imported goods.

Promotion (marketing)

SPECIFIC EFFORT TO PROMOTE A PRODUCT OR SERVICE

Promotional tool; Promotional event; Promotional material; Marketing promotion; Types of promotional strategies; Product promotion; Product Promotion; Self-promotion; Self promotion; Marketese language; Marketese; Market Promotion; Self-advertising; Promotional tour

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

https://en.wikipedia.org/wiki/Promotion_(marketing)

Cross-promotion

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website.

https://en.wikipedia.org/wiki/Cross-promotion

Wikipedia

India Trade Promotion Organisation

India Trade Promotion Organisation (ITPO), headquartered at Pragati Maidan, is the nodal agency of the Government of India under aegis of the Ministry of Commerce and Industry (India) for promoting country's external trade. ITPO is a Mini-Ratna Category-1 Central Public Sector Enterprise (CPSE) with 100 percent shareholding of Government of India.

In January 2016, ITPO appointed NBCC as Project Management Consultant (PMC) for Integrated Exhibition-cum-Convention Centre (IECC) project as part of Redevelopment of Pragati Maidan. The project garnered much media attention due to demolition of Hall of Nations and Nehru Pavilion by ITPO in April 2017, after approval from Delhi High Court. ITPO has awarded the IECC construction work to Shapoorji Pallonji Group for INR 2150 crores, making the project cost go over whopping INR 2600 crores.

On 22 December 2017, Vice-President of India Venkaiah Naidu laid foundation stone of IECC project and Integrated Transit Corridor Development project at Pragati Maidan.

https://en.wikipedia.org/wiki/India Trade Promotion Organisation